Playfair
A national campaign against illegal streaming and pirate IPTV, at a time when more than one Belgian household in eight uses it. Rather than blaming viewers, it thanks those who choose legal streaming and shows what piracy costs the cinema, television, sport and theatre they love.
Commissioned for the federal government and the Flemish, French-speaking and German-speaking Communities, led by the FPS Economy and the CSA, with the Belgian cinema federation, streaming platforms, the Pro League, rights holders and the public broadcasters in both languages. Launched in September 2026 in French and Dutch: one campaign film and short spots for cinema, sport, television and theatre, on TV, in cinemas, on radio, on social media and on billboards across the country. #PlayFair, every choice counts.
- Directed by
- David S. Prudhomme
- Creative direction
- Manuel Lopez, David S. Prudhomme
- For
- Belgian federal government, Flemish, French-speaking and German-speaking Communities, FPS Economy, CSA
- Cinematography
- Dane Luttik
- Camera assistant
- Rachel Sluiter
- Gaffer
- Patrick Hageman
- Best boy
- Jonathan Illegems
- Sound
- Damien Timmerman
- Set design
- Fiona Rombaut, Sanne Smidts
- Make-up
- Noémie Peeters
- With
- Eeden Orban, Yuri Jacobs, Stefan De Waele, Julie Becsei, Anaïs Devroede, Luna Van Oudenhove, Nathan Lufuma, Yassir Ghbalou, Ketia Tshileo Nseya
- Voice
- Thomas Prudhomme (FR), Dave Peeters (NL)
- Post-production image
- BVC
- Post-production sound
- Audiotheque
